Manischewitz Company sold

JTA  – The Manischewitz Company, well known for its Passover foods, was sold a week before the holiday.

Sankaty Advisors, an arm of the private equity firm Bain Capital, purchased the Newark, N.J.-based purveyor of kosher foods for an undisclosed price, the Associated Press reported on April 8. The deal had been first disclosed late April 7 by the New York Times.

Under its new owner, Manischewitz is expected to promote kosher as an indication of quality food rather than just a religious designation, according to the Times.

“This investment reflects our confidence in the Manischewitz brands and team,” Sankaty Advisors said in a statement.

“Manischewitz has earned a position as one of the most highly recognized brands in the world, and it has distinguished itself through a passionate commitment to producing the highest quality kosher products possible. We believe Manischewitz is well positioned to grow due to rising mainstream interest in kosher foods.”