El Al taps lifestyle brands to elevate its premium cabins as it courts travelers

Posted Monday, October 19, 2026 1:33 pm

Via The Times of Israel

Israel’s flagship carrier partners with UK fragrance brand Jo Malone London and Israel's TAKEANAP, though most new perks are for business-class and premium-economy passengers

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El Al taps lifestyle brands to elevate its premium cabins as it courts travelers

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